{"id":2933,"date":"2021-04-08T11:43:16","date_gmt":"2021-04-08T11:43:16","guid":{"rendered":"https:\/\/ivydiagnosticsconsulting.com\/it\/?p=2933"},"modified":"2021-04-08T12:18:25","modified_gmt":"2021-04-08T12:18:25","slug":"strategie-account-based-marketing","status":"publish","type":"post","link":"https:\/\/ivydiagnosticsconsulting.com\/it\/strategie-account-based-marketing\/","title":{"rendered":"Strategie Account-Based Marketing: per avere successo nel settore diagnostico"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"645\" height=\"396\" src=\"https:\/\/ivydiagnosticsconsulting.com\/it\/wp-content\/uploads\/2021\/04\/Account-Based-Marketing-approach-how-to-succeed-in-the-diagnostics-industry.jpg\" alt=\"Strategie Account-Based Marketing\" class=\"wp-image-2934\" srcset=\"https:\/\/ivydiagnosticsconsulting.com\/it\/wp-content\/uploads\/2021\/04\/Account-Based-Marketing-approach-how-to-succeed-in-the-diagnostics-industry.jpg 645w, https:\/\/ivydiagnosticsconsulting.com\/it\/wp-content\/uploads\/2021\/04\/Account-Based-Marketing-approach-how-to-succeed-in-the-diagnostics-industry-300x184.jpg 300w, https:\/\/ivydiagnosticsconsulting.com\/it\/wp-content\/uploads\/2021\/04\/Account-Based-Marketing-approach-how-to-succeed-in-the-diagnostics-industry-570x350.jpg 570w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Strategie Account-Based Marketing: per penetrare il mercato diagnostico<\/h2>\n\n\n\n<p><strong>Strategie Account-Based Marketing:<\/strong> <strong><a href=\"https:\/\/ivydiagnosticsconsulting.com\">IVY Diagnostics Consulting<\/a><\/strong> affianca la tua Impresa nel processo di internazionalizzazione dei tuoi prodotti\/servizi, utilizzando l&#8217;approccio <strong>Account-Based Marketing<\/strong>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Cos&#8217;\u00e8 l&#8217;Account-Based Marketing (ABM)?<\/h3>\n\n\n\n<p>la<strong> Strategia &#8220;ABM&#8221;<\/strong> si concentra sulla corretta integrazione delle informazioni gestite dalle funzioni Marketing e Vendita della tua Azienda, per profilare e gestire account lead altamente qualificati.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Approccio Account-Based Marketing: vantaggi<\/h3>\n\n\n\n<p>Quali sono i vantaggi di questo approccio?<\/p>\n\n\n\n<ol><li>L&#8217;approccio <strong>&#8220;ABM&#8221;<\/strong>, focalizzandosi sugli &#8220;account&#8221; a maggior valore potenziale, permette di ottenere<strong> lead che possono generare maggior fatturato per la tua azienda.<\/strong><\/li><li>La Strategia <strong>&#8220;ABM&#8221;<\/strong>, migliorando la collaborazione tra le funzioni marketing e commerciale, <strong>permette alle vendite di registrare e gestire al meglio gli &#8220;insights&#8221;, consentendo al marketing di creare contenuti pi\u00f9 targettizzati ed efficaci per i singoli account &#8220;strategici&#8221;. <\/strong><\/li><\/ol>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Account-Based Marketing: IVY sviluppa le tue Campagne ABM<\/h3>\n\n\n\n<p>I <strong><a href=\"https:\/\/ivydiagnosticsconsulting.com\/it\/consulenti-senior-ivy\/\">Consulenti Senior IVY<\/a><\/strong> sviluppano le tue Campagne <strong>&#8220;ABM&#8221;<\/strong> affiancando il tuo ufficio marketing-commerciale nelle seguenti fasi:<\/p>\n\n\n\n<ul><li><strong>Definizione dei tuoi obiettivi aziendali:<\/strong> identificando il tuo budget e i tuoi KPI (<em>costs per lead, email open rate, engagement rate, number of appointments, sellings, etc \u2026<\/em>)<\/li><li><strong>Selezione dei tuoi account &#8220;chiave&#8221;<\/strong>: raccogliendo e analizzando i dati, scegliendo il messaggio ed il canale pi\u00f9 adeguato.<\/li><li><strong>Creazione del messaggio<\/strong>: per personalizzare la tua &#8220;value proposition&#8221;.<\/li><li><strong>Misurazione dei risultati della tua campagna.<\/strong><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategie Account-Based Marketing: per penetrare il mercato diagnostico Strategie Account-Based Marketing: IVY Diagnostics Consulting affianca la tua Impresa nel processo di internazionalizzazione dei tuoi prodotti\/servizi, utilizzando l&#8217;approccio Account-Based Marketing. Cos&#8217;\u00e8 l&#8217;Account-Based Marketing (ABM)? la Strategia &#8220;ABM&#8221; si concentra sulla corretta integrazione delle informazioni gestite dalle funzioni Marketing e Vendita della tua Azienda, per profilare e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2934,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategie Account-Based Marketing: pi\u00f9 successo nel settore diagnostico<\/title>\n<meta name=\"description\" content=\"Strategie Account-Based Marketing. 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